Jabberwocky: Communicating with Your Graphic Designer, Introduction

Introduction

“Did you receive the concept comps I sent via pdf?”

“There is not adequate DPI in this file for press.”

“The file you sent has no bleeds.”

You and your colleagues can throw around terms like ‘missiology’ and ‘eschatological’ with the best of them. You communicate the word of God in clear and relevant ways week after week. You skillfully guide the downtrodden through counseling conversations that bring hope from the throes of despair.

“Why then,” you rightfully inquire “can it be so difficult to communicate with my graphic designer?”

The answer is a bouquet of factors, most stemming from the combination of industry-specific vocabulary and sensory-driven artist personalities. Communicating with an artist is an issue worth discussing, and the staff of ChurchGraphics.org will broach the topic soon. Until then, this series of articles is intended to take a touch of mystery out of the ubiquitous lingo that designers will throw your way.